The internet is growing rapidly, becoming overloaded with all kinds of information. This means it will be more important than ever to stand out from the crowd.
™
As a service provider, it is vital that you build influence with your target audience, because you are often trading time for dollars. You must be seen as a valuable asset, not as a commodity. This seemingly tiny distinction means the difference between a business which is profitable, and one that is not.
A reason for this is that people expect to price shop for commodities (such as shoelaces, napkins, and detergent). When you're trading your time for dollars, you can't afford to be commoditized. A way to separate from the crowd of other small businesses like yours is to focus on building influence, credibility, and visibility with your target audience.
While a full explanation of influence building is too much for this article, influence rests on the idea that you're willing to have an opinion, demonstrate expertise, and share your opinion. When we talk about having an opinion, this refers to the idea that you must stake your claim, or stand for something. You cannot influence unless you have stated, specifically, what you stand for. Influence relies on being specific and being memorable. What is the big result you help your clients achieve? How can you state that as a promise or bold guarantee?
Bold promises with results create influence.
The second element of building influence relies on demonstrating your expertise. Numerous psychological studies have shown that people will almost blindly obey the words of an expert. You can build your expertise and credibility by the appropriate use of social media. Especially for the service and helping professions, social media marketing is a low-pressure, high touch way to make connections. Social media can also boost your credibility, as you discuss key solutions to common problems.
Social media can help you demonstrate expertise.
The third element to build influence depends on actively sharing your opinion and knowledge. You're not comfortable with your expertise unless you're willing to recommend, suggest, advise, or direct your clients. Clients want to be guided and led to the best decision- and you can't do this unless you're willing to share your opinion and advice. People will pay a lot for a well considered expert opinion. With the ease of creating audio and videos today, there is no good reason for not spreading your message through all the marketing channels you can.
Share your expertise widely, as often as possible.
Execute these three influence building strategies in your business, and you will stand out from the crowd. And standing out = greater profitability.
Dubai is an instance of tourist paradise on the earth. It is a lively city in the United Arab Emirates growing as the top-notch tourist city in the world. The emirate is situated south-east of the cbd shop Persian Gulf on the Arabian Peninsula. It's densely populated emirate in the United Arab Emirates as well as the second-largest land territory in the country.
The emirate has modern means of transport linking Dubai with other towns and cities. It has a large bus system maintained by the Roads and Transport Authority (RTA). RTA is responsible for providing the requirements of roads, traffic and transport in Dubai. Dubai has 193 routes on weekdays serving more than 300,000 passengers weekly. Main routes include E 11 (Sheikh Zayed Road), E 77 (Dubai-Al Habab Road), E 311 (Emirates Road), E 66 (Oud Metha Road) and E 44 (Dubai-Hatta Highway). There are over 2,100 buses offering first class services to people. The city has launched air-conditioned Passenger Bus Shelters to encourage the use of public buses. Buses in Dubai meet the highest security and safety standards. There are several sizes & models of buses in the city loaded with modern technologies like passenger counting system, voice announcement of the next stop, internal & external display monitors and bus-positioning system linked with the RTA Control Centre. To ease passengers, the government has issued plastic, easy to swipe "e-go" cards. Passengers are also provided seasonal discounts and period passes. Roads and Transport Authority (RTA) has stringent rules for school buses, which cannot speed over 80 km/h and must have RTA - approved speed control devices. Each bus has a GPS system, a first aid kit and a female attendant.
Dubai is the king of public bus system. The buses are custom-built having many features like air-conditioning, computerised fare equipment and electronically operated destination display system. All buses have maximum 51 seats and allow 10 standing passengers. A few smaller capacity buses serve passengers of inner CBD routes. A fleet of buses are maintained at two high-tech bus depots - Al Awir and Al Qusais.
To explore various Dubai attractions, nothing is better than Wonder Bus, which is equipped with countless features like full internal decoration, air-condition, Sound system, Internal bathroom, TV and DVD player, etc. This bus tour provides a professional tour guide, who speaks both English and Arabic. Wonder Bus routes include Burjuman centre, Sheikh Khalifa road, Abra, Dubai creek, Emirates NBD and Sheikha Mariam's Palace and Al mina road, etc. Big Bus Company offers another sightseeing tour of Dubai covering the city's major landmarks from Burj Al Arab to traditional gold and spice souks.
If you are planning to visit Dubai, then don't forget to take a bus tour. Before packing bags, avail flights to Dubai to come here.